Art Basel, a global art powerhouse connecting galleries and collectors, desired a digital transformation to elevate the experience for its international audience. The challenge was to seamlessly showcase world-class art, foster connections, and provide a comprehensive guide to the global art scene, all within a user-friendly platform.
Creasoft embarked on redesigning and developing Art Basel's digital platform, crafting a dynamic and immersive experience for art enthusiasts and professionals worldwide. The website aims to not only exhibit diverse artworks but also serve as a central hub for information on Art Basel's global shows, galleries, and cultural institutions.
Explore details and user-friendly floorplans for Art Basel shows in Basel, Paris+, Miami Beach, and Hong Kong.
Receive and manage show invitations directly within the website.
Browse sectors, featured galleries, and artworks. Navigate an interactive map for a smooth exhibition experience.
Access an easily accessible listing of show-related and additional events.
Create personalized collections from OVRs, catalogs, or exhibitions. Share them to showcase your artistic preferences.
Immerse yourself in stories and conversations surrounding galleries, artists, and artworks for a richer experience.
Discover galleries, museums, cultural institutions, restaurants, and more worldwide, whether attending a show or exploring remotely.
Creasoft's visually stunning and user-centric website design for Art Basel empowers seamless exploration of the art world. Intuitive navigation, robust show management tools, and a geo-powered global guide cater to both visitors and participants. Show invitations, interactive maps, and artwork collection features foster engagement, transforming Art Basel's digital platform into a dynamic hub for global art enthusiasts. We not only met but exceeded expectations, delivering a transformative digital experience for Art Basel.
We have successfully led these UI/UX projects, implementing innovative design solutions that enhance user experiences and streamline interactions.